Beyond Customer Service: Building a More Welcoming Business

Description

What makes someone feel comfortable walking into a business, asking a question, browsing, buying, or coming back? This interactive workshop is designed for business owners, managers, and frontline staff who want to look more closely at the small moments that shape the customer experience.

We’ll explore first impressions, customer touchpoints, communication, and how to respond when something is confusing, disappointing, or needs extra care. The workshop will include simple exercises, real-world examples, and practical discussion that can apply to retail shops, restaurants, galleries, lodging, service businesses, nonprofits, and other customer-facing organizations.

Facilitated by Celine Negrete, Managing Director of The Onyx Theatre, with local business insights from Teresa Berliner-Mann, longtime owner of J.J. Jackson’s in downtown Nevada City.